The native BAT token is used as a reward incentive for users who choose to view digital ads on the Brave browser – the web browser that BAT is integrated with.Basic Attention Token (BAT) is a cryptocurrency whose purpose is to create a cycle of incentives around digital advertisement for both the creators and users.Participants in the ecosystem transact with BAT tokens: on one side of the exchange, advertisers pay with BAT, and on the other hand, publishers and users can earn with BAT. This project combines a new browser, Brave, and utility token based on Ethereum, BAT, to create a decentralized online advertising platform. This project aims to improve online ads by cutting third-party ad exchanges, reducing ad scams, protecting user privacy, and also sharing revenue with users to reward them for their attention. The Basic Attention Token (BAT) is a token for a blockchain-based advertising platform.
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